We have setup this section for webmasters who want to conduct their link trades. More links pointing to your site mean better search engine rankings and more taffic. Linking correctly is the key. Links from older trusted sites are worth much more to your site than a link from a new site with less trust. Google PR can be an indication of trust - higher PR indicates greater value. Managing links on your site is important - think of what will benefit your users and don't just build a link farm. A link is a resource, a page full of links is a waste of time and a clear signal to the search engines or artificial link building.